Product Updates
iCAN 4.8.9 Update: New HAT Reporting Trends
Michael Lieberman
Vice President of Innovation
What’s New in [iCAN update 4.8.9]?
1. New HAT Reporting Trend Data: Visualize Campaign Momentum
We’ve added a brand-new trend chart to Headless Analytics Reporting!
Now you can easily visualize impressions versus actions over time, giving you a clearer, faster view of how your campaigns are performing at a glance.
2. Basis Technologies DSP Macro Support: Smoother Integrations
The Headless Analytics Universal Pixel now fully supports Basis DSP macros.
This enhancement streamlines campaign setup, making dynamic tracking and data collection faster, easier, and more accurate for campaigns running through Basis.
Side Note — More macros, more magic. This addition means fewer manual updates and better reporting from day one.
3. Updated Access Denied Pages: Clearer Navigation
We’ve refreshed the Access Denied pages across the platform. Now, if a user isn’t subscribed to a product or service, the messaging is crystal clear — no more guessing.
4. Video Campaigns Now Classified as Online Video or Streaming TV
Following up on changes from 4.8.8, all legacy “Video” campaigns have been fully migrated into the more specific ‘Online Video’ or ‘Streaming TV’ categories across the platform.
Why it matters: This final migration step improves reporting precision and ensures campaigns are classified by true media type, giving you deeper insights for smarter strategy and spend.
Why These Updates Matter
Every upgrade in 4.8.9 is about making your experience faster, clearer, and more effective — from smarter tracking to sharper reporting to smoother platform navigation.
Want to see it in action? Connect with Tim Daher or schedule a demo today.
