Product Updates
Q2 Product Recap: Build, Analyze, and Execute Faster
Michael Lieberman
Vice President of Innovation
In our latest quarterly product recap, CTO Michael Lieberman breaks down key platform updates, including automatic Amazon tag injection for faster launches, full-journey visibility from Streaming TV to final purchase, and new DV360 measurement.
Plus, see how backend unification across custom audience dashboards and first-party data is paving the way for major releases coming in Q3.
1. Automatic Amazon Tag Injection
[cognition] introduced automatic injection for Amazon ad tags and site tags. Eliminating manual tagging speeds up campaign setup and returns DSP targeting signals faster for both managed and self-serve partners.
Key Takeaway: Less manual setup means faster launch times and quicker media optimization loops.
2. Full Customer Journey & Site-Level Optimization
Full-funnel tracking, from streaming impression to search to final purchase, showed that conversion bottlenecks aren't always media-related. Clearer journey visibility helps teams fix both ad targeting and on-site user experience friction.
Key Takeaway: Measuring the full path reveals whether to adjust media spend or fix site-level UX obstacles.
3. Expanded DV360 & YouTube Measurement
[cognition] added measurement and attribution support for DV360, specifically targeting YouTube inventory. Paired with existing Amazon coverage, clients now have comprehensive reporting across the two largest audience environments.
Key Takeaway: Platform-agnostic reporting brings YouTube and non-Amazon spend into a single attribution view.
4. Platform Unification & What’s Ahead
Q2 brought backend tools, including custom audience dashboards and first-party data workflows, into a unified platform structure. These operational upgrades set the stage for major feature releases coming in Q3 and Q4.
Key Takeaway: Backend platform unification lays the foundation for upcoming media execution features.
Listen to the full recap here -> Behind the Build of Q2 Product Innovation with Michael Lieberman, CTO at [cognition]
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