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How to prove Streaming TV advertising works

Michael Lieberman

Michael Lieberman

Vice President of Innovation

June 6, 2025
How to prove Streaming TV advertising works

We think that things described as ‘game-changing’ and ‘disruptive’ are rarely ever actually “game-changing” or “disruptive”. So we aren’t going to make any claims like that.

Instead, we’ll invite you to check out the Headless Analytics Tag [HAT] Dashboard and let you decide if having the ability to prove how STV ads influence channel mix and outcomes could in fact change the game or disrupt the status quo.


Why We Built The [HAT] Dashboard

Our partners have been clear—they want better ways to:

  • Prove Streaming TV investments are working
  • Defend media allocations
  • Introduce new media types

We heard you loud and clear, and we’ve been working hard to solve this challenge.

The result? A powerful new dashboard that not only shows how Streaming TV works but also how it’s working. Finally, see how STV influences cross-channel performance and stop guessing (know) whether it’s driving the outcomes you care about most.

Want to get a test drive? Schedule a demo with Tim Daher here.

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