From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here?
This week, Ava and I are firing up the Magic School Bus to explore the history of programmatic advertising.
[FULL VIDEO LESSON AND DOWNLOADABLE DECK BELOW]
How did the media landscape evolve from a few channels and a few ways to consume media, with only the biggest advertisers even able to participate to what it is today – a fragmented, long-tail of favorite shows and movies across hundreds of different apps and all plugged into the internet?
