Learnings
Streaming TV Cheat Sheet
Ava Hinds
Streaming TV Specialist
Subscription fatigue has hit a breaking point, with households spending an average of $69/month on streaming. Viewers are flocking to FAST (Free Ad-Supported TV) and Tubi is leading the charge.
After years of holding out against commercials, Netflix finally flipped the script on what “premium streaming” actually means. In 2025 (just their third year in the ad game) they pulled down more than $1.5 billion in ad revenue, growing 2.5x year-over-year.
We all know why StackAdapt is a go-to:
the platform is intuitive, the machine learning actually works, and the support team is top-tier.
But the big question has always been: “what happens after the ad runs?”
The [cognition] integration finally connects those dots without changing how you buy media.
Roku isn’t just a device, it’s the front door to streaming. With 70%+ penetration of U.S. internet-connected households and 21.2% of all TV viewing on Roku-powered devices, it’s where audiences browse, discover, and lean back.
Disney+ is the only streaming platform where the content IS the brand.
Marvel, Star Wars, Pixar, Disney Animation, and National Geographic under one roof, no other publisher owns this density of culturally embedded IP that spans generations.
Paramount+ has evolved from a streaming service into a unified entertainment ecosystem.
Paramount+ closed 2025 with 79 million paid global subscribers, and the Paramount Skydance + Warner Bros. Discovery merger will combine Paramount+ and HBO Max into a single platform with a projected 200 million subscribers, a direct challenger to Netflix and Disney.
Just one tile over, Pluto TV extends that same content engine to the cord-cutters and cord-nevers who live outside the subscription wall.
In a world of subscription hopping and platform fatigue, Pandora's audience is something rare in digital. They stay.
Streaming audio adds 74% incremental reach on top of Streaming TV, reaching your audience in the commute, kitchen, and gym moments TV can't. Pandora is the anchor platform for that audio reach, with 41 million monthly listeners, and 87% ad-supported.
Peacock is one of the few platforms where the price you pay and the attention you get tell the same story. With Love Island USA back this month and the World Cup kicking off June 11, that story only gets louder.
The value isn't reach you already have, it's reach you don't.
64% of Peacock viewers aren't on the ad-supported tiers your other Streaming TV buys are hitting, so you're not duplicating, you're adding. They came for sports and stayed for Bravo, originals, and Universal blockbusters.
Hulu is undergoing the biggest change in its history.
The standalone app is being phased out, merging into a single platform inside Disney+.
You're now buying a fully merged audience graph that unifies 450M unique identifiers across 115M households. As Hulu and Disney+ consolidate under one roof, you get cleaner cross-demographic reach instead of duplicated, siloed buys.
