Academy Handouts 1) The 50/15 Rule Did you know that more than 50% of attention is spent watching shows, movies, and sports (or shorts) on Streaming TV? If you’re here,...
1.) Tubi Subscription fatigue has hit a breaking point, with households spending an average of $69/month on streaming. Viewers are flocking to FAST (Free Ad-Supported TV) and Tubi is leading the charge. Learn about...
Ava Hinds
In 2025, streaming TV U.S. ad spend is projected to exceed $32 billion. Despite this explosive growth, the ecosystem still struggles with fundamental disconnects that prevent it from reaching its...
Ava Hinds
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