The U.S. Streaming TV ad market is approaching $40 billion, and $7.4 billion of that is being lost to fraud. The rest? Mostly invested without a clear feedback loop to...
Disney+ is the only streaming platform where the content IS the brand. Marvel, Star Wars, Pixar, Disney Animation, and National Geographic under one roof, no other publisher owns this density...
Why Should You Advertise on Roku? Roku can seem broad, but it breaks down into two key pieces: the Roku platform and the Roku Channel. The Roku platform is the...
In a world where attention drives revenue, “free” models like FAST and AVOD are experiencing remarkable growth. FAST’s Hours of Viewing surged 95% year-over-year, with ad-supported streaming now dominating the...
Ava Hinds
What is Linear TV? Linear TV is television the way it’s always been—programmed in advance, distributed via cable or satellite, and broadcast on a fixed schedule. Everyone sees the same...
Ava Hinds
From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here? This week, Ava and I are firing up the Magic School Bus to...
Tim Rowe
TL;DR: From Chaos to Clarity Programmatic works—with modern tools to cut the fat: What is Programmatic — and Why Automation ≠ Simplicity (Yet) Welcome to Week 1 of our Streaming...
Ava Hinds
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