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Value

TL;DR What’s the matter with attribution? Why Last-Click Is Irrelevant For decades, marketers have relied on attribution models that give disproportionate credit to the last interaction before conversion. This approach...

Attribution

Products Used Goals Approach Results What was the challenge? Force Marketing, a leading tech-enabled automotive advertising agency, recognized that Streaming TV is an essential part of the local car dealership’s...

CPM
Learn all about the factors impacting your CPM in Streaming TV and programmatic advertising....
Influence

TL;DR Streaming TV (STV) is often cast as a top-of-funnel awareness tactic in automotive advertising, but what if streaming ads are quietly driving a big part of the entire customer...

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