Paramount+ has evolved from a streaming service into a unified entertainment ecosystem. Paramount+ closed 2025 with 79 million paid global subscribers, and the Paramount Skydance + Warner Bros. Discovery merger...
The U.S. Streaming TV ad market is approaching $40 billion, and $7.4 billion of that is being lost to fraud. The rest? Mostly invested without a clear feedback loop to...
Disney+ is the only streaming platform where the content IS the brand. Marvel, Star Wars, Pixar, Disney Animation, and National Geographic under one roof, no other publisher owns this density...
In 2025, streaming TV U.S. ad spend is projected to exceed $32 billion. Despite this explosive growth, the ecosystem still struggles with fundamental disconnects that prevent it from reaching its...
Ava Hinds
From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here? This week, Ava and I are firing up the Magic School Bus to...
Tim Rowe
FAST, which stands for Free Ad-Supported Streaming TV, is a model of streaming content where viewers can access content without a subscription fee, supported instead by ads. Key Features of...
Ava Hinds
What Is a DSP? A Demand-Side Platform (DSP) is an automated software solution that enables advertisers to buy digital ad inventory across multiple publishers and exchanges in real time. Think...
Ava Hinds
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