In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once. But what is it? What does it...
“But what about reporting and attribution?” It’s been the #1 question we’ve received since launching Streaming TV academy, so here it is. This lesson builds on everything we’ve covered so...
“Not all ad impressions are created equal.” The value of an impression isn’t just about being seen; it’s about being seen by the right person, in the right place, at...
What Is a DSP? A Demand-Side Platform (DSP) is an automated software solution that enables advertisers to buy digital ad inventory across multiple publishers and exchanges in real time. Think...
Ava Hinds
In 2025, streaming TV U.S. ad spend is projected to exceed $32 billion. Despite this explosive growth, the ecosystem still struggles with fundamental disconnects that prevent it from reaching its...
Ava Hinds
From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here? This week, Ava and I are firing up the Magic School Bus to...
Tim Rowe
FAST, which stands for Free Ad-Supported Streaming TV, is a model of streaming content where viewers can access content without a subscription fee, supported instead by ads. Key Features of...
Ava Hinds
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