From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here? This week, Ava and I are firing up the Magic School Bus to...
1) The 50/15 Rule Did you know that more than 50% of attention is spent watching shows, movies, and sports (or shorts) on Streaming TV? If you’re here, probably. But...
When we first began this project, it was under the hypothesis that Streaming TV had indeed surpassed traditional cable and broadcast as the way we watch television. As we dove...
How to Use Emails for Insight A domestic auto OEM wanted to squeeze more value from its first-party data (1PD) but didn’t know where to start. Like everyone, they were...
Ava Hinds
What is Linear TV? Linear TV is television the way it’s always been—programmed in advance, distributed via cable or satellite, and broadcast on a fixed schedule. Everyone sees the same...
Ava Hinds
What Is a DSP? A Demand-Side Platform (DSP) is an automated software solution that enables advertisers to buy digital ad inventory across multiple publishers and exchanges in real time. Think...
Ava Hinds
TL;DR What’s the matter with attribution? Why Last-Click Is Irrelevant For decades, marketers have relied on attribution models that give disproportionate credit to the last interaction before conversion. This approach...
Ava Hinds
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