The 2026 Advertiser’s Guide to Streaming TV
The U.S. Streaming TV ad market is approaching $40 billion, and $7.4 billion of that is being lost to fraud. The rest? Mostly invested without a clear feedback loop to know what’s actually working. That’s the reality that prompted this collaboration between State of Streaming and [cognition]. Together, we built a guide that connects the […]
Media Studio: Media Type Column Added to Campaign Manager and Export CSV
Sort & Filter by Channel Campaign Manager in Media Studio will now feature an additional column for campaign Media Type. This will allow for sorting and filtering of the media types: Streaming TV, Online Video, Display, and Audio. This means faster campaign analysis by media channel without ever leaving Campaign Manager. Example from Media Studio […]
Behind the Build of Q1 Product Innovation with Michael Lieberman, VP of Innovation at [cognition]
In this episode of [radically candid], host Ava Hinds sits down with Michael Lieberman, Vice President of Innovation at [cognition], to recap what the team has been building in Q1 and where innovation is headed for the rest of the year. Who’s This Conversation For? This conversation is for anyone who wants to understand the […]
Streaming TV Cheat Sheet: What to know about advertising on Disney+
Disney+ is the only streaming platform where the content IS the brand. Marvel, Star Wars, Pixar, Disney Animation, and National Geographic under one roof, no other publisher owns this density of culturally embedded IP that spans generations. And it’s no longer just a family library. The ESPN hub and the full Hulu app merger are […]
How Design Drives Real Business Growth with Renuka Lakra, Senior UX Designer at [cognition]
In this episode of [radically candid], host Ava Hinds sits down with Renuka Lakra, Senior UX Designer at [cognition], for a conversation about why design is one of the most undervalued growth levers in business. Renuka shares her perspective on how great UX closes the gap between a product and the people using it, why […]
Q1 Product Recap: What We Built & What’s Coming with Michael Lieberman, VP of Innovation at [cognition]
This quarter, the [cognition] team focused on deepening measurement capabilities, expanding cross-channel visibility, and accelerating media execution. Below is a summary of the key product and platform developments from Q1, along with a look at what’s ahead. Featuring insights from: Michael Lieberman, Vice President of Innovation 1. Headless Analytics Tag (HAT): Full-Funnel Attribution The Headless […]
How Culture Is Built Not Just Talked About with Bill Schomburg
In this episode of [radically candid], host Ava Hinds sits down with Bill Schomburg, one of [cognition]’s founding advisors, to go all the way back to the beginning and explore how culture, values, and relationships built the foundation for everything the company is today. Who’s This Conversation For? This conversation is for anyone who wants […]
Enhancements to Media Studio: Campaign Create and Modify Flight Scheduling
We’ve introduced new enhancements to Media Studio that make it easier to create, modify, and manage campaign budgets and flights. Create Campaigns with Flight-Level Control When you create a new campaign, you’ll notice an updated Budget & Dates experience that gives you more precise control at the flight level. Budget & Impression Goals Budgets: Adding […]
Streaming TV Cheat Sheet
1.) Tubi Subscription fatigue has hit a breaking point, with households spending an average of $69/month on streaming. Viewers are flocking to FAST (Free Ad-Supported TV) and Tubi is leading the charge. Learn about Tubi here or click the thumbnail below. 2.) Netflix After years of holding out against commercials, Netflix finally flipped the script on what “premium streaming” […]
Account Management 101: What It Means and How It Works with the Account Management Team
In this episode of [radically candid], host Ava Hinds goes deep into the world of Account Management with four Enterprise Account Managers at [cognition]. From what the role actually looks like day-to-day to the soft skills that separate good AMs from great ones, this episode is an honest, inside look at what it takes to […]
