Streaming TV Cheat Sheet: What to know about advertising on Tubi
Why Tubi? Subscription fatigue is real. Viewers are cutting costs, but they don’t want to compromise on cutting content too. To have their cake and eat it too, they’re moving to Free Ad-Supported TV (FAST), where the value exchange is clear – watch a few commercials in exchange for the content you want. Tubi shattered […]
Enhanced OEM Reporting & Creative Flexibility
We just rolled out improvements to our reporting infrastructure to help you streamline analysis, alongside new creative tools to enhance brand compliance and customize offers. New: Automotive OEM Reporting Exports We have introduced automated daily and monthly reports specifically designed to meet automotive OEM program requirements. Timely Delivery: Daily reports are generated by 5:00 AM […]
New Campaign Hub, 70+ Languages & Faster Performance
We’re excited to announce a series of powerful platform updates (5.0.0-5.0.4) focused on streamlining your workflow, expanding your global reach, and boosting platform speed 🚀 A Smarter Campaign Hub We’ve launched a New Campaign Details Page to put all your critical information in one place. 🌎 Expanded Reach & New Inventory ⚡ A Faster, More […]
Behind the Walls: A Look at Streaming TV’s Closed Ecosystems
In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once. But what is it? What does it mean? What are the implications? This installment explains what a walled garden is and breaks down the three biggest challenges they create for advertisers. We […]
How to Stand Out in a Crowded Market with Matt Wilson, VP of Digital @ Silverback Advertising
In this episode of [radically candid], Matt Wilson, Vice President of Digital at SilverBack Advertising, discusses his non-linear career path and the power of listening to your market with Tim Rowe. Who’s This Conversation For? This conversation is for anyone looking to redefine their career path or stand out in a crowded marketplace…of any sort – whether its […]
How Reporting & Attribution Works for Streaming TV
“But what about reporting and attribution?” It’s been the #1 question we’ve received since launching Streaming TV academy, so here it is. This lesson builds on everything we’ve covered so far to breakdown the 3 layers of measurement you must understand and one bonus layer that gets overlooked because it’s usually impossible to measure (until […]
Preparing Your Team for the Upcoming Wave of AI with Whitfield Athey, COO @ [cognition]
The trend lines show that AI is only getting smarter and more complex, so how do you ride the wave without getting crushed by it? We are given three options: In this episode of [radically candid], Whitfield Athey, Chief Operations Officer at [cognition], discusses these changes and how to plan for the disruptions AI will […]
Streaming vs. Search
“Not all ad impressions are created equal.” The value of an impression isn’t just about being seen; it’s about being seen by the right person, in the right place, at the right time. But did you know that the context of an ad can be more important than the ad itself? [FULL VIDEO LESSON AND […]
How to Navigate The Big Shift of Streaming TV and Search with Amber Daniel, CRO
This week on [radically candid], I sit down with Amber Daniel, CRO @[cognition], to unpack the massive shifts in TV, search, and advertising. Who’s it for? Advertising and media executives leading teams through the shift from linear television advertising to programmatic Streaming TV, and for anyone eager to understand the impact of AI on search. […]
SOC 2 Type II: Why It Matters and Why It Should Matter to You
Data protection isn’t a feature, it’s a fundamental. And if your go-to-market strategy includes “data” anywhere, then it’s critical to understand the protection piece. What is “SOC 2 Type II” and Why Does it Matter to You? SOC 2 Type II framework, developed by the American Institute of Certified Public Accountants (AICPA), evaluates how companies […]
