Product Updates

Reporting 2.0 & API Boost: Multi-Advertiser & Creative Preview

Collin Davis

Chief Technology Officer

📈 Multi-Advertiser Reporting & Attribution Upgrades

No more juggling multiple reports! We’ve optimized the Advertiser selection dropdown in Reporting 2.0 and Attribution Reports, making it easier to generate roll-up reports across one or more advertisers seamlessly.

🎩 Cognition Analytics API Now Supports HAT API Tokens

Managing HAT tokens just got easier! Agencies can now view HAT API tokens for each advertiser directly via the Cognition Analytics API. This enhancement simplifies token management and improves tracking capabilities.

Learn more about how HAT breaks through the black box of Streaming TV attribution, from first ad exposure delivered to the last click and conversion.

Learn more about it here with Product Manager, Michael Lieberman

🎨 Creative Preview (BETA) Now Live in Campaign Details

Ever wanted to see your creative directly from the DSP? Now you can! The new Creative Preview (BETA) lets you preview creative assets for a specific month/year and ad group right inside the Campaign Details page. While we iron out some compatibility kinks with Amazon DSP creative formats, this feature is ready for you to try today!

Want to learn about how this can work for your Streaming TV ad tech stack? Schedule a demo to learn more.

Key Points

Multi-Advertiser Reporting: You can now easily generate roll-up reports across multiple advertisers in both Reporting 2.0 and Attribution Reports.
API Token Access: The Analytics API now allows agencies to view Headless Analytics Tag (HAT) tokens for each advertiser, simplifying management.
Increased Agency Efficiency: Both updates streamline workflows, especially for agencies managing multiple accounts.