What’s New
- Improved DSP Audience Naming: First-Party Data audiences now follow the format {advertiserName} – {datasetName}, making it simpler to identify which dataset generated each audience.
- Dynamic DSP Macro Support for HAT Creative Pixels: When you select the DSP Platform, HAT Creative Pixels automatically include the correct DSP macros.
- HTML Embed Codes in Creative Studio Emails: A .txt file with your third-party display ad tag code is now attached to Creative Studio email notifications, making it easier to set up DSP tags.
- Release Notes in the UI: A new paper icon in the header lets you access Release Notes anytime, so you never miss an update.
- “Not Available” Maintenance Messaging: During system maintenance, a redesigned page now shows the Cognition logo and a prompt to please wait.
- Consistent Field Names: Multiple endpoints have renamed fields for clarity (some changes are breaking).
- Additional Data Fields: New fields have been added for richer reporting and deeper performance insights.
Key Highlights
- Faster & Clearer Audience Identification Enjoy reduced confusion with the new naming format when working with your DSP audiences.
- Automated DSP Macro Placement Say goodbye to manual macro insertion—HAT Creative Pixels do it for you.
- Quick Access to HTML Ad Tags Immediately implement third-party display creatives with the attached .txt file in Creative Studio emails.
- Release Notes at Your Fingertips No more hunting for updates—simply click the new icon in the header.
- Improved Maintenance Messaging Stay informed and reassured with a clear “Not Available” screen during system updates.
- Analytics API Improvements Consistency in field names, newly added fields, and deeper data all support better decision-making and analysis.
Why This Matters
These updates streamline audience management, simplify creative workflow, and offer clearer, deeper data insights. We want to ensure you’re armed with the best tools and information to make data-driven decisions, elevate campaign performance, and optimize your marketing strategies.
Next Steps
- Review Any Integrations: If you rely on custom dashboards or third-party tools, share the updated API documentation with your team to ensure a smooth transition.
- Explore the New Fields: Additional metrics and naming conventions can help refine your reporting and targeting strategies.
- Stay Connected: Keep an eye on the new release notes icon for ongoing updates and best practices.
Want to learn about how this can work for your Streaming TV ad tech stack? Schedule a demo to learn more.
