Product Updates

iCAN 4.8.9 Update: New HAT Reporting Trends

Collin Davis

Chief Technology Officer

What’s New in [iCAN update 4.8.9]?

1. New HAT Reporting Trend Data: Visualize Campaign Momentum

We’ve added a brand-new trend chart to Headless Analytics Reporting!

Now you can easily visualize impressions versus actions over time, giving you a clearer, faster view of how your campaigns are performing at a glance.

Article content — See the relationship between exposure and outcomes in real-time.

2. Basis Technologies DSP Macro Support: Smoother Integrations

The Headless Analytics Universal Pixel now fully supports Basis DSP macros.

This enhancement streamlines campaign setup, making dynamic tracking and data collection faster, easier, and more accurate for campaigns running through Basis.

Side Note — More macros, more magic. This addition means fewer manual updates and better reporting from day one.

3. Updated Access Denied Pages: Clearer Navigation

We’ve refreshed the Access Denied pages across the platform. Now, if a user isn’t subscribed to a product or service, the messaging is crystal clear — no more guessing.

4. Video Campaigns Now Classified as Online Video or Streaming TV

Following up on changes from 4.8.8, all legacy “Video” campaigns have been fully migrated into the more specific ‘Online Video’ or ‘Streaming TV’ categories across the platform.

Why it matters: This final migration step improves reporting precision and ensures campaigns are classified by true media type, giving you deeper insights for smarter strategy and spend.

Why These Updates Matter

Every upgrade in 4.8.9 is about making your experience faster, clearer, and more effective — from smarter tracking to sharper reporting to smoother platform navigation.

Want to see it in action? Connect with Tim Daher or schedule a demo today.

Key Points

New Trend Chart: A new chart in Headless Analytics Reporting helps you instantly visualize campaign momentum by comparing impressions to actions over time.
Basis DSP Macro Support: Full support for Basis DSP macros has been added to streamline campaign setup and improve data accuracy for users on that platform.
Better Video Classification: All video campaigns are now properly classified as ‘Online Video’ or ‘Streaming TV,’ for more precise reporting and insights.