A completely redesigned user interface (UI) and optimized navigation take center stage in this month’s release. Check out all of the updates below:
Redesigned UI
🍬Talk about iCAN(dy) – the all-new navigation structure makes it easier to find and access key features within each product studio, with features and tools now organized intuitively, you’ll be able to get more done, in less time, with fewer clicks.
Consolidated Reporting
📈Integrated Measurement Studio – Reporting and attribution functionalities are now consolidated under Measurement Studio, with a direct link to Headless Analytics for reclassifying how website traffic originates, from ad exposure to outcome, via a copy and paste pixel.
🎩 New HAT Tab in Advertiser Settings
- A new HAT tab is now available on the Advertiser Settings page.
- Access Requirements: HAT must be enabled by an admin for both the Agency and the Advertiser before Agency users can access the tab, tracking scripts, and API tokens.
💰 New Conversion Metric in Campaign Performance
- When using the Amazon Ad Tag, the Campaign Performance tab will now display the total conversions for the selected campaign.
- This update provides deeper insight into campaign effectiveness and helps optimize performance tracking.
Feedback during testing emphasized reducing the friction of having to switch between platforms and the need for a single source of truth for scaling teams.
Want to learn about how this can work for your Streaming TV ad tech stack? Schedule a demo to learn more.
