Product Updates

How to prove Streaming TV advertising works

Collin Davis

Chief Technology Officer

We think that things described as ‘game-changing’ and ‘disruptive’ are rarely ever actually “game-changing” or “disruptive”. So we aren’t going to make any claims like that.

Instead, we’ll invite you to check out the Headless Analytics Tag [HAT] Dashboard and let you decide if having the ability to prove how STV ads influence channel mix and outcomes could in fact change the game or disrupt the status quo.

Why We Built The [HAT] Dashboard

Our partners have been clear—they want better ways to:

Prove Streaming TV investments are working
Defend media allocations
Introduce new media types

We heard you loud and clear, and we’ve been working hard to solve this challenge.

The result? A powerful new dashboard that not only shows how Streaming TV works but also how it’s working. Finally, see how STV influences cross-channel performance and stop guessing (know) whether it’s driving the outcomes you care about most.

Want to get a test drive? Schedule a demo with Tim Daher here.

Key Points

It Proves STV’s Value: The dashboard was built to help advertisers prove their Streaming TV (STV) investments are working and defend their budgets.
It Shows Cross-Channel Impact: It provides clear proof of how STV ads influence other marketing channels and drive business outcomes.
It Ends the Guesswork: This tool lets advertisers stop guessing and finally know the true impact of their STV campaigns.