We just rolled out improvements to our reporting infrastructure to help you streamline analysis, alongside new creative tools to enhance brand compliance and customize offers.
New: Automotive OEM Reporting Exports
We have introduced automated daily and monthly reports specifically designed to meet automotive OEM program requirements.
Timely Delivery: Daily reports are generated by 5:00 AM EST, capturing prior-day data. Monthly Spend reports are delivered by the 3rd calendar day of each new month.
Compliance Ready: Reports follow strict data mapping, attribution logic, and file naming conventions to ensure you meet OEM deadlines without manual intervention.
Impact: This reduces the risk of non-compliance and saves significant time for operations teams by automating audit-ready data.
👉 Action Required: No setup required for most users. If reports were previously shared manually, please re-export to ensure you have the new format.
Enhancement: Consistent Structure & Expanded Fields
We have added new columns and enforced a consistent structure across all report types, making it easier to join data sets and perform downstream analysis.
New Data Points: Reports now include fields such as “Campaign Media Type,” “Campaign Strategy,” and “Creative Type.”
Standardization: All daily and monthly exports (including DSP Impressions, AMC Attribution, and Reported Sales) now start with a consistent set of filter columns.
Impact: This update ensures faster, more accurate data joins and reduces confusion when integrating Cognition data with external systems.
👉 Action Required: No setup required. However, if you have automated report integrations, we recommend re-exporting to leverage the new structure.
Enhancement: Dynamic Display with 3X the Offers
Users can now upload up to three custom banner images within the OEM Asset Offer Template, offering more design flexibility.
Mix & Match: You can now combine vehicle offers with custom banners, featuring new controls for per-image selection.
Validation: New fields and validation logic ensure your banners are properly aligned and optimized for display.
Impact: This reduces setup time for custom campaigns and allows for a more tailored visual narrative.
👉 Action Required: No action needed. These options are now available in Creative Studio.
Enhancement: Custom Font Selection for HTML5 Ads
Users can now select custom OEM and universal fonts for HTML5 ads directly within Creative Studio.
Font Integration: Support added for selecting OEM-specific and universal web fonts with direct S3 integration.
Smart Rendering: Templates have been updated to utilize selected fonts, with automatic fallbacks to Arial/sans-serif to ensure consistent rendering across all devices.
Impact: Ensures strict brand compliance and a polished, consistent appearance for all digital assets.
👉 Action Required: No action needed. The new font options are automatically available in the Creative Studio.
Want to find out how this can save you and your team time & deploy more creative?
