New: DV360 Campaign Visibility
Managing cross-DSP campaigns is now easier. Track DV360 campaigns alongside Amazon DSP in a single dashboard, eliminating the need to jump between platforms to compare performance, budgets, and spend.
What You’ll See
- Unified Campaigns Table: Spot DSPs instantly with platform icons displaying DV360 and Amazon DSP campaigns together.
- DV360 Campaign Details: Access platform-specific drill-down tabs including Campaign Info, Insertion Orders, and Ad Groups.
- Fee-Inclusive Financials: Budgets and spend automatically sync from DV360.
How to Use It
- Contact your Account Manager to enable DV360 integrations. Once active, campaigns will automatically appear in the Campaigns tab.
- Use the Sort option to filter by platform.
- Click “View Details” on any DV360 campaign to dive into settings, creatives, and fees.
Enhancement: Flight-Level Impression Goals in Media Studio
Media Studio now supports flight-level impression goals.
What You’ll See
- Flight-Level Goals: Assign unique impression targets per flight during the Schedule & Budget step.
- Automated Campaign Totals: The platform automatically sums your flight goals into a single campaign-level total.
- Per-Flight Pacing: Track over- and under-delivery directly against individual flight goals.
How to Use It
- Enter unique goals per flight row during the Schedule & Budget step. When modifying existing campaigns, updates to live or upcoming flights will not impact completed ones.
- Monitor overall delivery on the Campaign Details screen and per-flight pacing on the Flights tab.
- Enter either a budget or an impression goal when utilizing a fixed CPM, and the system will auto-calculate the remaining estimated value per flight.
Ready to see how these updates streamline your day-to-day? Connect with Amber Daniel or Adam Holt here to learn more, or schedule a demo today!
