We’re excited to announce a significant upgrade to the Cognition Analytics API, going live on March 7, 2025 at 5:00 PM EST. These enhancements will provide deeper insights, more consistent data, and streamlined access to the performance metrics you care about most.
What’s in it for You?
- Deeper Insights New and improved fields make it easier to measure campaign impact, including multi-month performance and off-Amazon conversions.
- Simplified Reporting Consistent field names across all endpoints mean less time spent reconciling data. With an intuitive structure, you can focus on extracting meaningful insights rather than resourcing for more integrations..
- New Ways to Track Performance Completely new endpoints like SummaryAppBySpend help you refine your media strategies, ensuring your budgets are allocated effectively and reaching the right audiences.
- Future-Ready Data These changes set the stage for our ongoing commitment to innovate on your behalf further positioning your team to leverage deep data insights.
Key Highlights
- Multi-Month Support: Get a longer view of campaign performance without multiple queries.
- Consistent Field Names: Reduced confusion and fewer manual fixes when pulling reports.
- Better Attribution Metrics: Understand how your ads perform both on and off Amazon.
Preparing for the Upgrade
- Stay Informed: If you use custom dashboards or integrations, ask your development team to review the updated API documentation to ensure a seamless transition.
- Embrace the New Endpoints: Our SummaryAppBySpend endpoints provide a more detailed breakdown of where your ads are served and how they’re performing.
Thank You for Partnering with Us!
Your success is our priority. These API updates are designed to help you optimize campaign spend, uncover valuable insights, and ultimately drive better results for your business. We can’t wait to see what you’ll achieve with the new Cognition Analytics API!
Want to learn about how this can work for your Streaming TV ad tech stack? Schedule a demo to learn more.
