Three updates rolling out across the [cognition] platform. The updates include, taking the guesswork out of Ad Tag creation in our Ad Server, expanding our DV360 integration in Data Studio, and giving our system emails a fresh new look.
Enhancement: Smarter Source Folders for Ad Tag Generation
Generating a new Ad Tag in our Ad Server just got faster.
The Source Folder field now auto-populates based on your Agency and Tag Type selections, removing a manual step from the workflow and cutting down on misfiled assets.
How to Use It
- When generating a new Ad Tag, confirm the auto-populated Source Folder matches your intended destination.
Enhancement: DSP Macro Variation Support for DV360 in Data Studio
As we further integrate with DV360, we’ve enhanced [cognition]’s Data Mapping UI to support DSP macro variations in Creative Pixels, letting you differentiate between site-served creative (hosted directly in DV360) and third-party ad-served creative (CM360 tags).
In Advertiser Settings > HAT, you’ll now see two DV360 options in the Creative Pixels dropdown:
- DV360 (Site Served) – for creative loaded directly into DV360 for an ad campaign.
- DV360 (CM360 creative) – for creative hosted in CM360 and activated in a DV360 ad campaign.
This update is a step toward making both the [cognition] Ad Server and Headless Analytics Tag fully DSP agnostic. Capturing these DSP macros is vital to tying user ad exposure data to Headless Analytics.
Enhancement: A Refreshed Look for System Emails
Every system email sent from the [cognition] platform now features an updated design that better reflects our latest brand guidelines. From welcome emails to account notifications, the look is cleaner, more consistent, and easier on the eyes.
Want to see how these updates streamline your day-to-day in the [cognition] platform?
Connect with Amber Daniel or Tim Daher here to learn more.
Or schedule a demo today!
