‘The Future of Streaming TV’ – What’s the Real Game-Changer?
When [cognition] first began to truly codify its approach to ad tech, we had a singular vision in mind: forge a platform that drives real-time results and stands at the forefront of innovation—without overcomplicating the creative process.
As 🧑🏻💻Collin Davis, our Chief Technology Officer here at [cognition], shared on a recent episode of [radically candid].
“It’s about empowering marketers. When you can give them actionable changes in real-time, that’s when you know you’re truly changing the game.”
What Is the New Engine of Ad Tech?
Artificial Intelligence (AI) and Robotic Process Automation (RPA) are the bedrock upon which the future of advertising and company evolution are being built.
Hear about how AI and Automation are influencing the ad tech development workflow:
Think of it as:
🧭 The North Star for campaign decision-making and personalized ad experiences.
🤖 A proactive, data-driven engine that ingests information, anticipates needs, and identifies performance anomalies instantly.
📈 To enable a clear view of the entire customer journey, allowing for targeted strategies that help them (and you) win in a competitive landscape.
We talk a lot about data. But data without a solid technological foundation is just… well, a missed opportunity. The real magic happens when cutting-edge AI meets a company committed to evolving its offerings.
Here’s what that looks like at [cognition] under Collin’s guidance:
💡 Creative Automation: Through platforms like [cognition]’s Creative Studio, clients can streamline the entire creative process, automatically updating ad content based on real-time data and freeing up marketers to focus on high-level strategy.
🔁 Comprehensive Measurement: Collin’s insights on sophisticated tracking, like [cognition]’s headless analytics tag, were instrumental in moving beyond traditional metrics to link ad impressions directly to website visits and map the full customer journey.
“You have to continuously adapt and push forward. That’s how you stay ahead and truly serve your clients in a rapidly changing marketplace.”
Who Thrives with This Tech-Forward Philosophy?
From burgeoning startups to established enterprises, a data-driven, automated approach to advertising is built for any organization aiming for:
Long-term growth over short-term campaign metrics
Deep customer understanding and personalization
Proactive, rather than reactive, marketing strategies
Sustainable growth fueled by measurable results
Collin shares wisdom applicable to everyone, such as...
🚀 New Marketers: Encouraging them to embrace AI-driven insights to make smarter, faster decisions from day one.
🛠️ Seasoned Leaders: Emphasizing how fostering a culture of innovation and collaboration is key to navigating the rapid pace of technological change.
🏢 Growing Companies: Highlighting how this approach leads to a new level of maturity, transforming the ad tech landscape and unlocking new opportunities.
How do you know if your ad strategy is truly future-proof?
Focusing on creative is only half the equation.
The other half?
Building a tech stack that can deliver it dynamically and measure it comprehensively.
As Collin puts it:
“When you can provide a comprehensive view of the customer journey and link ad impressions directly to outcomes… that signifies a new level of maturity for your strategy and opens up exciting growth opportunities.”
⚡ How to Know You’re Ready to Elevate Your Approach
You don’t need a complete overhaul overnight. If you have:
A commitment to moving beyond traditional metrics like QR codes
A dedication to leveraging real-time data
The drive to empower your team with automation …you can begin to build a more sophisticated and effective advertising strategy.
“It’s about using technology to orchestrate your resources effectively. That’s how you truly align with customer needs and deepen your impact.”
Hear from Collin Davis about his core principles for ad tech innovation 👇
✅ Building more resilient and data-driven advertising campaigns
✅ Understanding how to leverage AI and automation effectively
✅ Gaining insights into the future of streaming TV ads from a seasoned leader …then this episode is a must-listen.
