Measurement Studio
The Bedrock of Our Measurement Solutions
Our no-code tracking tag works seamlessly in the background, capturing every user interaction, including clicks, field inputs, page views, and video plays.
Features Overview
Identity Resolution
Turn anonymous visitors into known customers.
Event Builder
Understand customers interactions within your own UI.
Traffic Classification Engine
Easily see where your visitors are coming from.
Some Other Bits and Pieces...
Automatically track user actions on your website without need developers to setup complex tracking.
Take full control of data collection with precision APIs, adding customer traits from both client and server-side, including specialized events for commerce and subscriptions.
Easily integrate HAT into your ecommerce and ad platforms with one-click setups, and start collecting behavioral data instantly—no technical effort required.
Some Use Cases
Website Analytics
Build out your first-party based website analytics, organized to your unique needs.
Attribution Modeling
Gain deep visibility into how your marketing efforts work together to drive performance.
Customer Lifetime Value
Calculate the life-time value of customers to inform marketing and media decisions.
Supercharge Your Reporting
Programmatic reporting made easy with our API integration to power your brand, or utilize our streamlined reporting UI.
Filter Report by Media Type
Tailors insights to specific media.
Filter Report by Campaign Strategy
To Optimizes strategy for each campaign.
Track Metrics For Each Campaign
Simplifies analytics with central tracking.
Double the Insights
Get comprehensive clarity with two powerful reports.
Upload Sales Data
Upload monthly sales once for each month.
Monitor Investment by Media Type
To optimize budget, performance, and targeting.
Track Conversions
To understand campaign success.
Monitor CPM by Media Type
To understand the competitive landscape.
