FAST, which stands for Free Ad-Supported Streaming TV, is a model of streaming content where viewers can access content without a subscription fee, supported instead by ads.
Key Features of FAST
- Free Access: Unlike subscription-based services like Netflix or Hulu, FAST platforms do not charge viewers for access. Instead, they monetize through advertising.
- Ad-Supported: Viewers will see commercials similar to traditional broadcast TV and the ad types can include pre-roll, mid-roll, or banner ads, varying by platform.
- Ease of Use: FAST services are typically designed for ease of access and are available on multiple devices like smart TVs, streaming sticks, mobile phones, or web browsers.
- Channel Curation: Instead of overwhelming viewers with endless choices, FAST platforms often curate channels by genre or theme, making content navigation straightforward.
The Streaming Revolution Continues
Streaming has fundamentally transformed how audiences consume content, now commanding 41% of total TV viewing time – a remarkable 15.2% increase year-over-year. As traditional cable viewership continues its decline, dropping 11.7% in the past year, a new model has emerged that combines the best of both worlds: Free Ad-Supported Television (FAST).
3 FAST Apps To Know
- Overview: Operated by Fox Corporation, Tubi is one of the largest FAST platforms in terms of content volume.
- Content: Focuses heavily on movies and TV shows, offering a vast library that includes both mainstream and niche titles. It also offers a selection of live-streaming channels curated by genre or theme.
- Overview: Sling TV initially known for its paid subscription services, has introduced Sling Freestream, offering free, ad-supported streaming channels.
- Content: Features live TV and on-demand content including news, sports, entertainment, and lifestyle channels. Examples include ABC News Live, MTV Pluto TV, and more.
- Overview: Owned by Paramount Global, Pluto TV is one of the original and most recognized names in the FAST space.
- Content: Provides over 250 live channels alongside thousands of on-demand movies and TV shows. Channels are diverse, covering everything from classic TV to genre-specific movies, news, and sports.
Understanding the FAST Advantage
FAST platforms have become a dominant force in the streaming landscape, offering viewers premium content without subscription fees while providing advertisers with sophisticated targeting capabilities. Leading this revolution is Tubi, which has established itself as the third-largest streaming platform by addressable audience, reaching 97 million viewers – all through a 100% ad-supported model.
The Demographic Sweet Spot
Young, Diverse, and Cord-Free
FAST platforms are particularly resonating with younger audiences. On Tubi, for example, 56% of streamers are Gen Z and Millennials, representing a highly coveted demographic for advertisers. This audience is predominantly cord-cutters and cord-nevers, with over 65% having already moved away from traditional cable.
The Technology Edge
AI-Powered Personalization
Modern FAST platforms leverage sophisticated machine learning algorithms to create personalized viewing experiences. This technology not only enhances viewer engagement but also enables precise ad targeting based on viewing behaviors and preferences.
Advertiser Benefits
Incremental Reach
Some FAST facts about Tubi and the unique audience access that’s unavailable elsewhere:
- 70% of Tubi streamers aren’t on Peacock
- 75% aren’t on Hulu
- 60% aren’t on Prime Video
- 74% aren’t on Netflix
The Future of Television Advertising
Cord-Cutting Acceleration
The transition away from traditional cable is accelerating rapidly. Current cord-cutting rates of 46% are projected to reach 58% by 2028, making FAST platforms an increasingly crucial component of any comprehensive media strategy
Making the Smart Investment
For advertisers, FAST represents a unique opportunity to reach engaged audiences at scale while maintaining cost efficiency. Unlike traditional cable or subscription-based streaming services, FAST platforms offer:
- Premium content environments
- Advanced targeting capabilities
- Comprehensive measurement solutions
- Brand-safe advertising opportunities
Conclusion
As streaming continues its dominance of the television landscape, FAST platforms have emerged as the smart choice for advertisers seeking to reach valuable audiences efficiently and effectively. With their combination of premium content, sophisticated targeting capabilities, and massive reach, FAST platforms like Tubi represent the future of television advertising.
The data clearly shows that FAST is not just another viewing option – it’s becoming the preferred choice for millions of viewers, particularly among younger, diverse audiences who are increasingly difficult to reach through traditional media channels. For advertisers looking to future-proof their media investments, FAST platforms offer an unparalleled opportunity to connect with engaged audiences in a measurable, brand-safe environment.
As we move further into 2025, the continued growth of FAST platforms signals a new era in television advertising – one that combines the broad reach of traditional TV with the precision and accountability of digital media. For brands and advertisers, the question is no longer whether to invest in FAST, but how to maximize their presence on these platforms to achieve their marketing objectives efficiently and effectively.
