Streaming TV advertising has one very distinct superpower that is valuable to any funnel – the ability to reach a qualified, captive audience in a setting that creates trust and enables a short path to purchase. That is, we can reach for our phones, type in the recently discovered item or opportunity of interest, and be on our ways to instant gratification.
Because of Headless Analytics and Fractional Attribution (learn all about how it works in this conversation here) advertisers are able to quantify the return on Streaming TV (and programmatic media) as a tactic, while also breaking through the black box on how those ad exposures influence other behavior like search and ultimately contribute to key actions and outcomes.
[FULL VIDEO LESSON AND DOWNLOADABLE DECK BELOW]
What you’ll get in this session
Learn all about the 95% of the market that most advertisers completely miss and how demand generation drives demand capture. You’ll get a breakdown of how interest and intent work together and vertical-specific examples of the Streaming TV advertising funnel for local retail (automotive), direct-to-consumer, and account-based marketing for B2B use cases.
Who it’s for
Anyone who advises advertisers on programmatic media trends, Streaming TV advertising, or is responsible for managing, measuring, or reporting on the outcomes of those investments.
Watch the full video and download the deck below
