Streaming TV Cheat Sheet

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1.) Tubi

Subscription fatigue has hit a breaking point, with households spending an average of $69/month on streaming. Viewers are flocking to FAST (Free Ad-Supported TV) and Tubi is leading the charge.

Learn about Tubi here or click the thumbnail below.

2.) Netflix

After years of holding out against commercials, Netflix finally flipped the script on what “premium streaming” actually means. In 2025 (just their third year in the ad game) they pulled down more than $1.5 billion in ad revenue, growing 2.5x year-over-year.

Learn about Netflix here or click the thumbnail below.

3.) StackAdapt

We all know why StackAdapt is a go-to: 

the platform is intuitive, the machine learning actually works, and the support team is top-tier. 

But the big question has always been: “what happens after the ad runs?”

The [cognition] integration finally connects those dots without changing how you buy media. 

Learn about StackAdapt here or click the thumbnail below.

4.) Roku TV

Roku isn’t just a device, it’s the front door to streaming. With 70%+ penetration of U.S. internet-connected households and 21.2% of all TV viewing on Roku-powered devices, it’s where audiences browse, discover, and lean back.

Learn about Roku TV here or click the thumbnail below.

5.) Disney+

Disney+ is the only streaming platform where the content IS the brand.

Marvel, Star Wars, Pixar, Disney Animation, and National Geographic under one roof, no other publisher owns this density of culturally embedded IP that spans generations.

Learn about Disney+ here or click the thumbnail below.

6.) Paramount

Paramount+ has evolved from a streaming service into a unified entertainment ecosystem.

Paramount+ closed 2025 with 79 million paid global subscribers, and the Paramount Skydance + Warner Bros. Discovery merger will combine Paramount+ and HBO Max into a single platform with a projected 200 million subscribers, a direct challenger to Netflix and Disney.

Just one tile over, Pluto TV extends that same content engine to the cord-cutters and cord-nevers who live outside the subscription wall.

Learn about Paramount+ here or click the thumbnail below.

Key Points

  • Learn about these platforms on [cognition]

 

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