Why Tubi?
Subscription fatigue is real. Viewers are cutting costs, but they don’t want to compromise on cutting content too. To have their cake and eat it too, they’re moving to Free Ad-Supported TV (FAST), where the value exchange is clear – watch a few commercials in exchange for the content you want.
Tubi shattered records in 2025, with the most-streamed Super Bowl in history peaking at 15.5 million concurrent viewers, proving that Free, Ad-supported TV (FAST) can command massive, live-event scale alongside the paid giants. This momentum helped catapult Tubi past the 100 million monthly active users milestone, effectively reaching 8 out of every 10 households connected to the internet.
Why does Free Ad-Supported TV matter?
The average American household is spending an average of $69/mo on streaming subscriptions and 72% of consumers report feeling they’re “spending too much” as they hit subscription fatigue. This is leading to a mass migration to a subset of Ad-Supported Video on Demand (AVOD) called “FAST” which stands for Free Ad-Supported TV and it’s not just for the price tag, but for the rich content library and user-friendly experience.
What’s interesting about this demographic is that they aren’t just cord-cutters as you’ve known, FAST is growing faster than paid services and it’s largely powered by cord-nevers, that is, users who’ve never even had broadcast or cable.
- 63% of consumers agree they would rather watch ads and save money for “an extra coffee every month” than pay full price for an ad-free service.
- 81% of users say watching ads is a fair trade-off for access to free content.
- 53% of viewers consider taking action after seeing an interesting ad while streaming.
Meet Your Audience: The Unreachables
Tubi captures the demographics that are hardest to reach on paid platforms: Gen Z and cost-conscious streamers who are constantly churning through other services.
- 84% of employed Gen Z viewers watch TV or movies while working
- 81% of Gen Z agree they are likely to take action after seeing interesting ads while streaming
- 73% of Gen Z report being “tired of ads that are misaligned with their preferences”
- 59% opt for streaming when they need a mental break (which is more than music or social media)
- 57% of viewers stream for 1-3 hours in one sitting
- 42% of Gen Z go to a friend’s house to watch together IRL
- 31% use social media to engage with others watching the same thing
What are they watching on Tubi?
- 96% of viewers are watching content released 10+ years ago
- 82% of Gen Z specifically browse to discover older content
- 73% of Gen Z prefer original content over franchises
- 72% of viewers want to see diversity and representation of different identities
Tubi and the Creator Economy
Tubi has leaned in to its Tubi for Creators initiative, expanding its library to over 5,000 episodes of digital-first content through partnerships with massive internet personalities like MrBeast, Alan Chikin Chow, Jomboy Media, CelinaSpookyBoo, and Steven He. This move aims to deepen engagement with Tubi’s 100 million monthly active users by offering a bridge to Hollywood for digital talent and integrating their viral, fandom-driven storytelling directly into a premium ad-supported environment.
