1) The 50/15 Rule
Did you know that more than 50% of attention is spent watching shows, movies, and sports (or shorts) on Streaming TV? If you’re here, probably. But did you know that less than 15% of all ad spend has made it there? That’s your opportunity.
Get the 11 minute lesson here or click the thumbnail below.
2) The History of Programmatic
To know where you’re going, it’s important to know where you’ve been. So what is “programmatic advertising”? We’re breaking it down from day one to current state for you and your team. Learn how getting the very first display ad on the internet in 1994 has evolved into the pipes powering Streaming TV today.
Get the 29 minute lesson here or click the thumbnail below.
3) The Streaming TV Funnel
Want to really understand how Streaming TV advertising fits into the modern marketing funnel? How does programmatic ad delivery drive predictable, scalable outcomes for advertisers? Find out in The Streaming TV Funnel.
Get the 18 minute lesson here or click the thumbnail below.
4) What is a ‘CPM’
CPM is the currency of advertising, but can you control the levers that actually matter for your campaign? Find out what drives your CPM up and down, how to calculate it on the fly, and simple frameworks for optimizing outcomes with a real-world case study.
Get the 10 minute lesson here or click the thumbnail below.
5) Streaming vs Search: KPI Comparison
Which matters more for your brand: clicks or impressions? Using Buc-ee’s as a real-world example, this lesson breaks down why not all impressions are created equal and reveals the hidden costs in your search strategy. Find out why the future of advertising is about renting attention, not just buying clicks.
Get the 16 minute lesson here or click the thumbnail below.
6) Reporting & Attribution
If measurement is like a layered cake, what’s the recipe?
This lesson builds on everything we’ve covered so far to breakdown the 3 layers of measurement you must understand and one bonus layer that gets overlooked because it’s usually impossible to measure (until now).
Get the 11-minute lesson here or click the thumbnail below.
7) Walled Gardens
In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once. This installment explains what a walled garden is and breaks down the three biggest challenges they create for advertisers. We also reveal the unified solution that makes it possible to access and measure campaigns across every platform.
Get the 13 minute installment here or click the thumbnail below.
