“CPM” is one of the most talked about metrics in media.

It matters because it’s a standardize way to align buyer and seller to value the opportunity of reaching an audience in a way that makes sense for everyone.

But did you know there are levers to controlling your CPMs in Streaming TV?

[FULL VIDEO LESSON AND DOWNLOADABLE DECK BELOW]

Does targeting make your CPM go up or down?

Does time of day matter?

What about the geographical area you’re serving ads in?

This week we’re breaking down CPMs for anyone who’s ever felt confused by all of the jargon.

Watch the full video and download the deck below