How Reporting & Attribution Works for Streaming TV

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“But what about reporting and attribution?”

It’s been the #1 question we’ve received since launching Streaming TV academy, so here it is.

This lesson builds on everything we’ve covered so far to breakdown the 3 layers of measurement you must understand and one bonus layer that gets overlooked because it’s usually impossible to measure (until now).

Watch the full video and download the deck below

Key Points

  • Reporting as your “receipt”
  • Measuring success for physical and digital goals
  • How to connect ad exposure to specific on-site outcomes
  • How one channel can make your other marketing work better

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