In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once.
But what is it?
What does it mean?
What are the implications?
This installment explains what a walled garden is and breaks down the three biggest challenges they create for advertisers. We also reveal the unified solution that makes it possible to access and measure campaigns across every platform.
– What a ‘walled garden’ actually is (and why they exist)
– Everyday examples of walled gardens, from social media to your phone’s app store
– Why platforms like YouTube and Amazon are valuable, yet challenging, walled gardens
– The problem of audience fragmentation and how it impacts your ad campaigns
– How unified buying and measurement provides a key to unlock these gardens
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