How to Stand Out in a Crowded Market with Matt Wilson, VP of Digital @ Silverback Advertising
In this episode of [radically candid], Matt Wilson, Vice President of Digital at SilverBack Advertising, discusses his non-linear career path and the power of listening to your market with Tim Rowe. Who’s This Conversation For? This conversation is for anyone looking to redefine their career path or stand out in a crowded marketplace…of any sort – whether its […]
Preparing Your Team for the Upcoming Wave of AI with Whitfield Athey, COO @ [cognition]
The trend lines show that AI is only getting smarter and more complex, so how do you ride the wave without getting crushed by it? We are given three options: In this episode of [radically candid], Whitfield Athey, Chief Operations Officer at [cognition], discusses these changes and how to plan for the disruptions AI will […]
How to Navigate The Big Shift of Streaming TV and Search with Amber Daniel, CRO
This week on [radically candid], I sit down with Amber Daniel, CRO @[cognition], to unpack the massive shifts in TV, search, and advertising. Who’s it for? Advertising and media executives leading teams through the shift from linear television advertising to programmatic Streaming TV, and for anyone eager to understand the impact of AI on search. […]
Academy Handouts
Dynamic Creative, Done Easy: Why everyone needs an agnostic ad server
‘Dynamic Creative, Done Easy’ – What does it even mean? When we first built our ad server, we had a single goal in mind: simplify the creation and activation of personalized advertising at scale—without adding operational complexity. As Matt Burk, Product Manager here at [cognition] , shared on Episode 003 of [radically candid]. “It doesn’t […]
The Streaming TV Ad Funnel
Streaming TV advertising has one very distinct superpower that is valuable to any funnel – the ability to reach a qualified, captive audience in a setting that creates trust and enables a short path to purchase. That is, we can reach for our phones, type in the recently discovered item or opportunity of interest, and […]
How to Find Your Dream Job in Streaming TV
This week on [radically candid], I’m sitting down for a behind-the-scenes look on all things hiring and culture with Alexandra Mills, Head of People here @ [cognition]. Who it’s for: Whether you’re looking to join a team like ours or you’re building one yourself, the rules of the game have changed. In a job market […]
The History of Programmatic Advertising
From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here? This week, Ava and I are firing up the Magic School Bus to explore the history of programmatic advertising. [FULL VIDEO LESSON AND DOWNLOADABLE DECK BELOW] How did the media landscape evolve from a few channels and a […]
The Secrets to Successful M&A: Planning for Exit or Eventuality
This week on [radically candid], we are diving deep into the fascinating world of Mergers & Acquisitions (M&A) with our latest podcast episode featuring Brian Dukes, Co-Founder of Shift Digital, serial entrepreneur, advisor to us here at [cognition], and Managing Partner at Exitwise. Why are we talking M&A? Because we know you’re building for a […]
Streaming TV Overtakes Cable: The Ads to Attention Imbalance
When we first began this project, it was under the hypothesis that Streaming TV had indeed surpassed traditional cable and broadcast as the way we watch television. As we dove deeper though, it became apparent that the storyline was bigger. Not only had streaming become the de facto way we watch our favorite content (including […]
