How to Find Your Dream Job in Streaming TV
This week on [radically candid], I’m sitting down for a behind-the-scenes look on all things hiring and culture with Alexandra Mills, Head of People here @ [cognition]. Who it’s for: Whether you’re looking to join a team like ours or you’re building one yourself, the rules of the game have changed. In a job market […]
The History of Programmatic Advertising
From the broadcast era and Madison Avenue to programmatically traded Streaming TV, how did we get here? This week, Ava and I are firing up the Magic School Bus to explore the history of programmatic advertising. [FULL VIDEO LESSON AND DOWNLOADABLE DECK BELOW] How did the media landscape evolve from a few channels and a […]
The Secrets to Successful M&A: Planning for Exit or Eventuality
This week on [radically candid], we are diving deep into the fascinating world of Mergers & Acquisitions (M&A) with our latest podcast episode featuring Brian Dukes, Co-Founder of Shift Digital, serial entrepreneur, advisor to us here at [cognition], and Managing Partner at Exitwise. Why are we talking M&A? Because we know you’re building for a […]
Streaming TV Overtakes Cable: The Ads to Attention Imbalance
When we first began this project, it was under the hypothesis that Streaming TV had indeed surpassed traditional cable and broadcast as the way we watch television. As we dove deeper though, it became apparent that the storyline was bigger. Not only had streaming become the de facto way we watch our favorite content (including […]
How to Scale Streaming TV Ad Tech Development
‘The Future of Streaming TV’ – What’s the Real Game-Changer? When [cognition] first began to truly codify its approach to ad tech, we had a singular vision in mind: forge a platform that drives real-time results and stands at the forefront of innovation—without overcomplicating the creative process. As 🧑🏻💻Collin Davis, our Chief Technology Officer here […]
Evolving as an Account Manager at a Streaming TV Ad Tech Startup
‘Building a Legacy of Client Success’ – What’s the Real Foundation? When [cognition] first began to truly codify its approach to client relationships, we had a singular vision in mind forge partnerships that drive mutual growth and stand the test of time—without overcomplicating the human element. As John Stark, our recently retired VP of Account […]
Why We Shifted Collaboration Over Competition
How It Started When we first entered the ad tech space, we had a familiar business plan: build technology that would disrupt agencies and win their clients directly. But something unexpected happened along the way… “We quickly realized we weren’t the experts in these industries,” explains Carson Henry, CEO @ [cognition]. “The agencies already had […]
How to Replace Multi-Touch Attribution with Game Theory
How It Started When we first launched Headless Analytics, we had a clear mission: simplify the collection of first-party data from websites and applications to empower marketers with real insights. But as Michael Lieberman, Product Manager at [cognition], explains on Episode 02 of [radically candid]… The real breakthrough came when we realized attribution was even […]
