Custom Audience Dashboard for First-Party Data
A new update rolling out across the [cognition] platform. This update brings greater transparency to first-party data audiences with a new Custom Audience Dashboard in Data Studio. New: Custom Audience Dashboard for First-Party Data Managing first-party data audiences just got a lot more transparent. A new dashboard under Data Studio > Custom Audiences bridges the […]
Ad Tags, Expanded DV360 Support, and a Fresh Email Look
Three updates rolling out across the [cognition] platform. The updates include, taking the guesswork out of Ad Tag creation in our Ad Server, expanding our DV360 integration in Data Studio, and giving our system emails a fresh new look. Enhancement: Smarter Source Folders for Ad Tag Generation Generating a new Ad Tag in our Ad […]
Media Studio: Media Type Column Added to Campaign Manager and Export CSV
Sort & Filter by Channel Campaign Manager in Media Studio will now feature an additional column for campaign Media Type. This will allow for sorting and filtering of the media types: Streaming TV, Online Video, Display, and Audio. This means faster campaign analysis by media channel without ever leaving Campaign Manager. Example from Media Studio […]
Q1 Product Recap: What We Built & What’s Coming with Michael Lieberman, VP of Innovation at [cognition]
This quarter, the [cognition] team focused on deepening measurement capabilities, expanding cross-channel visibility, and accelerating media execution. Below is a summary of the key product and platform developments from Q1, along with a look at what’s ahead. Featuring insights from: Michael Lieberman, Vice President of Innovation 1. Headless Analytics Tag (HAT): Full-Funnel Attribution The Headless […]
Enhancements to Media Studio: Campaign Create and Modify Flight Scheduling
We’ve introduced new enhancements to Media Studio that make it easier to create, modify, and manage campaign budgets and flights. Create Campaigns with Flight-Level Control When you create a new campaign, you’ll notice an updated Budget & Dates experience that gives you more precise control at the flight level. Budget & Impression Goals Budgets: Adding […]
Enhanced Filtering & New Parent/Child Logic in Reporting and Attribution
How much time does your team spend stitching together performance data across locations, territories, or franchise groups, just to answer a question that should take 30 seconds? We just shipped two major enhancements to Measurement Studio that eliminate that friction. And depending on your role, they solve very different problems. New: Region/Territory Filter We’ve introduced […]
Enhanced OEM Reporting & Creative Flexibility
We just rolled out improvements to our reporting infrastructure to help you streamline analysis, alongside new creative tools to enhance brand compliance and customize offers. New: Automotive OEM Reporting Exports We have introduced automated daily and monthly reports specifically designed to meet automotive OEM program requirements. Timely Delivery: Daily reports are generated by 5:00 AM […]
New Campaign Hub, 70+ Languages & Faster Performance
We’re excited to announce a series of powerful platform updates (5.0.0-5.0.4) focused on streamlining your workflow, expanding your global reach, and boosting platform speed 🚀 A Smarter Campaign Hub We’ve launched a New Campaign Details Page to put all your critical information in one place. 🌎 Expanded Reach & New Inventory ⚡ A Faster, More […]
SOC 2 Type II: Why It Matters and Why It Should Matter to You
Data protection isn’t a feature, it’s a fundamental. And if your go-to-market strategy includes “data” anywhere, then it’s critical to understand the protection piece. What is “SOC 2 Type II” and Why Does it Matter to You? SOC 2 Type II framework, developed by the American Institute of Certified Public Accountants (AICPA), evaluates how companies […]
New Tools for Reporting and Workflow Improvements
Learn how to work faster and get more detailed insights💡 🔎 Filter by OEM & Co-op Programs We’ve enhanced our reporting and attribution dashboard with advanced filtering options. Agencies can now filter advertisers by OEM and specific co-op programs—enabling more precise analysis of brand-specific campaign performance. ⚡️ Bulk Creative Updates for Greater Efficiency Introducing the […]
