Enhanced Filtering & New Parent/Child Logic in Reporting and Attribution
How much time does your team spend stitching together performance data across locations, territories, or franchise groups, just to answer a question that should take 30 seconds? We just shipped two major enhancements to Measurement Studio that eliminate that friction. And depending on your role, they solve very different problems. New: Region/Territory Filter We’ve introduced […]
Enhanced OEM Reporting & Creative Flexibility
We just rolled out improvements to our reporting infrastructure to help you streamline analysis, alongside new creative tools to enhance brand compliance and customize offers. New: Automotive OEM Reporting Exports We have introduced automated daily and monthly reports specifically designed to meet automotive OEM program requirements. Timely Delivery: Daily reports are generated by 5:00 AM […]
New Campaign Hub, 70+ Languages & Faster Performance
We’re excited to announce a series of powerful platform updates (5.0.0-5.0.4) focused on streamlining your workflow, expanding your global reach, and boosting platform speed 🚀 A Smarter Campaign Hub We’ve launched a New Campaign Details Page to put all your critical information in one place. 🌎 Expanded Reach & New Inventory ⚡ A Faster, More […]
SOC 2 Type II: Why It Matters and Why It Should Matter to You
Data protection isn’t a feature, it’s a fundamental. And if your go-to-market strategy includes “data” anywhere, then it’s critical to understand the protection piece. What is “SOC 2 Type II” and Why Does it Matter to You? SOC 2 Type II framework, developed by the American Institute of Certified Public Accountants (AICPA), evaluates how companies […]
New Tools for Reporting and Workflow Improvements
Learn how to work faster and get more detailed insights💡 🔎 Filter by OEM & Co-op Programs We’ve enhanced our reporting and attribution dashboard with advanced filtering options. Agencies can now filter advertisers by OEM and specific co-op programs—enabling more precise analysis of brand-specific campaign performance. ⚡️ Bulk Creative Updates for Greater Efficiency Introducing the […]
New Programmatic Campaign Builder and Device-Level Reporting
Campaign Creation, Reimagined We rebuilt the campaign creation process from the ground up. New look. New workflow. More power. ✅ Faster load times ✅ Streamlined flow ✅ More control over settings ✅ Built for scale 📊 New API Alert: Technology Summary Get granular. Our new ‘Technology Summary’ API endpoint lets you break down campaign performance […]
New S3 Data Connector Support
How to Automate Data Delivery to BI Tools Two updates in one week?! IKR. We’re excited about this one for sure – the S3 Data Connector! Users can now automatically receive reporting data, daily, delivered as a CSV directly into an S3 bucket. The daily export, (7 AM EST) will include the previous 7 days […]
Smarter HAT Reporting
What’s New in iCAN Update 4.9.0? We’ve rolled out some key updates to give you more control and deeper insights into your reporting! Filter HAT Reporting by Website Domain Get Granular Site-Specific Data For users whose advertisers share the same HAT API Token, reporting was previously combined. Now, you can easily filter your HAT Reporting […]
iCAN 4.8.9 Update: New HAT Reporting Trends
What’s New in [iCAN update 4.8.9]? 1. New HAT Reporting Trend Data: Visualize Campaign Momentum We’ve added a brand-new trend chart to Headless Analytics Reporting! Now you can easily visualize impressions versus actions over time, giving you a clearer, faster view of how your campaigns are performing at a glance. 2. Basis Technologies DSP Macro […]
View-throughs, Impressions, and Macros – Oh My!
What’s New in [iCAN update 4.8.8]? 1. [HAT] Universal Pixel: Streamlined Ad Tracking Say hello to the [HAT] Universal Pixel! The new pixel combines impression and view-through tracking into a single pixel, with dynamic macro support across multiple DSPs (like The Trade Desk and Google‘s DV360. Why it matters: It simplifies ad serving while delivering […]
