New Programmatic Campaign Builder and Device-Level Reporting
Campaign Creation, Reimagined We rebuilt the campaign creation process from the ground up. New look. New workflow. More power. ✅ Faster load times ✅ Streamlined flow ✅ More control over settings ✅ Built for scale 📊 New API Alert: Technology Summary Get granular. Our new ‘Technology Summary’ API endpoint lets you break down campaign performance […]
New S3 Data Connector Support
How to Automate Data Delivery to BI Tools Two updates in one week?! IKR. We’re excited about this one for sure – the S3 Data Connector! Users can now automatically receive reporting data, daily, delivered as a CSV directly into an S3 bucket. The daily export, (7 AM EST) will include the previous 7 days […]
Smarter HAT Reporting
What’s New in iCAN Update 4.9.0? We’ve rolled out some key updates to give you more control and deeper insights into your reporting! Filter HAT Reporting by Website Domain Get Granular Site-Specific Data For users whose advertisers share the same HAT API Token, reporting was previously combined. Now, you can easily filter your HAT Reporting […]
iCAN 4.8.9 Update: New HAT Reporting Trends
What’s New in [iCAN update 4.8.9]? 1. New HAT Reporting Trend Data: Visualize Campaign Momentum We’ve added a brand-new trend chart to Headless Analytics Reporting! Now you can easily visualize impressions versus actions over time, giving you a clearer, faster view of how your campaigns are performing at a glance. 2. Basis Technologies DSP Macro […]
View-throughs, Impressions, and Macros – Oh My!
What’s New in [iCAN update 4.8.8]? 1. [HAT] Universal Pixel: Streamlined Ad Tracking Say hello to the [HAT] Universal Pixel! The new pixel combines impression and view-through tracking into a single pixel, with dynamic macro support across multiple DSPs (like The Trade Desk and Google‘s DV360. Why it matters: It simplifies ad serving while delivering […]
How to prove Streaming TV advertising works
We think that things described as ‘game-changing’ and ‘disruptive’ are rarely ever actually “game-changing” or “disruptive”. So we aren’t going to make any claims like that. Instead, we’ll invite you to check out the Headless Analytics Tag [HAT] Dashboard and let you decide if having the ability to prove how STV ads influence channel mix […]
Reporting 2.0 & API Boost: Multi-Advertiser & Creative Preview
📈 Multi-Advertiser Reporting & Attribution Upgrades No more juggling multiple reports! We’ve optimized the Advertiser selection dropdown in Reporting 2.0 and Attribution Reports, making it easier to generate roll-up reports across one or more advertisers seamlessly. 🎩 Cognition Analytics API Now Supports HAT API Tokens Managing HAT tokens just got easier! Agencies can now view […]
Analytics API Upgrade: New Endpoints & Deeper Insights
We’re excited to announce a significant upgrade to the Cognition Analytics API, going live on March 7, 2025 at 5:00 PM EST. These enhancements will provide deeper insights, more consistent data, and streamlined access to the performance metrics you care about most. What’s in it for You? Key Highlights Preparing for the Upgrade Thank You […]
New DSP Naming, Auto Macros & API Boosts
What’s New Key Highlights Why This Matters These updates streamline audience management, simplify creative workflow, and offer clearer, deeper data insights. We want to ensure you’re armed with the best tools and information to make data-driven decisions, elevate campaign performance, and optimize your marketing strategies. Next Steps Want to learn about how this can work […]
Custom Dataset Names and Automated 1PD Uploads
What’s New in [update 4.8.6]? Custom Dataset Names for Automated First-Party Data Uploads We’ve enhanced our FTP upload method for First-Party Data! Users can now define custom dataset names during the upload process. Additionally, since Audience names are automatically generated from dataset names, you can now assign custom names to your audiences as well. This […]
