Behind the Walls: A Look at Streaming TV’s Closed Ecosystems
In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once. But what is it? What does it mean? What are the implications? This installment explains what a walled garden is and breaks down the three biggest challenges they create for advertisers. We […]
How Reporting & Attribution Works for Streaming TV
“But what about reporting and attribution?” It’s been the #1 question we’ve received since launching Streaming TV academy, so here it is. This lesson builds on everything we’ve covered so far to breakdown the 3 layers of measurement you must understand and one bonus layer that gets overlooked because it’s usually impossible to measure (until […]
Streaming vs. Search
“Not all ad impressions are created equal.” The value of an impression isn’t just about being seen; it’s about being seen by the right person, in the right place, at the right time. But did you know that the context of an ad can be more important than the ad itself? [FULL VIDEO LESSON AND […]
What is a ‘CPM’?
Learn all about the factors impacting your CPM in Streaming TV and programmatic advertising.
Streaming TV Academy
Academy Handouts 1) The 50/15 Rule Did you know that more than 50% of attention is spent watching shows, movies, and sports (or shorts) on Streaming TV? If you’re here, probably. But did you know that less than 15% of all ad spend has made it there? That’s your opportunity. Get the 11 minute lesson […]
What’s the missing link for measuring Streaming TV?
TL;DR What’s the matter with attribution? Why Last-Click Is Irrelevant For decades, marketers have relied on attribution models that give disproportionate credit to the last interaction before conversion. This approach has created significant blind spots, like: How does this create a ‘measurement vacuum’? This creates a compounding business problem: advertisers are flying blind, unable to […]
Streaming TV vs. Linear TV: The Infrastructure Shift
What is Linear TV? Linear TV is television the way it’s always been—programmed in advance, distributed via cable or satellite, and broadcast on a fixed schedule. Everyone sees the same content at the same time. Want to change the channel? Grab the remote. Want to advertise? Call the network rep. A staple of linear TV […]
Why the Economics of ‘Free’ Are Everything
In a world where attention drives revenue, “free” models like FAST and AVOD are experiencing remarkable growth. FAST’s Hours of Viewing surged 95% year-over-year, with ad-supported streaming now dominating the market. By 2025, CTV ad spend (including FAST and AVOD platforms) is projected to surpass linear TV, with FAST alone forecast to reach $42.6 billion—representing […]
What is a DSP? And what is the use case for the Amazon DSP?
What Is a DSP? A Demand-Side Platform (DSP) is an automated software solution that enables advertisers to buy digital ad inventory across multiple publishers and exchanges in real time. Think of it as the cockpit of a fighter jet for digital advertising – you set targeting parameters, budget, and upload your creative assets, then the […]
YouTube’s Streaming TV Dominance: What It Means for CTV
YouTube is now the dominant force in streaming video, and its ascent is rewriting the rules of programmatic CTV advertising, AVOD monetization, and identity-based targeting. A new deep-dive from MoffettNathanson Research positions YouTube not just as a top content platform — but potentially the largest media company in the world by revenue as early as […]
