Streaming TV Cheat Sheet: What to know about using Cognition with StackAdapt
You chose StackAdapt because it works. The self-serve platform is intuitive. The machine learning optimization is genuinely smart. And when you need help, their support team actually picks up the phone (we see you, StackAdapt). But here’s the question you’ve probably been asking quietly: That’s what the Cognition integration makes possible. Why Agencies Love StackAdapt […]
Breaking The $40B Streaming TV Black Box with Adam Holt, Collin Davis, Tim Daher, and Amber Daniel
In this episode of [radically candid], host Ava Hinds goes deep into the mechanics of Streaming TV advertising with the leadership team at [cognition]. From the technical how-to of dynamic creative to the strategic shift from demand capture to demand generation, this episode pulls back the curtain on how dealers and agencies can finally see […]
How Your Data Actually Gets Managed with Aqua Bailey, Operations Support Lead @ [cognition]
In this episode of [radically candid], host Ava Hinds sits down with Aqua Bailey, Operational Support Lead at [cognition], to pull back the curtain on how data actually moves from a dealership’s sales floor to a high-performing digital campaign. Who’s This Conversation For? This conversation is for anyone looking to understand the technical back end of attribution. If […]
Streaming TV Cheat Sheet: What to know about advertising on Netflix
Why Should You Advertise on Netflix? After years of holding out against commercials, Netflix finally flipped the script on what “premium streaming” actually means. In 2025 (just their third year in the ad game) they pulled down more than $1.5 billion in ad revenue, growing 2.5x year-over-year. Netflix does not officially disclose monthly active user […]
Streaming TV Cheat Sheet: What to know about advertising on Tubi
Why Tubi? Subscription fatigue is real. Viewers are cutting costs, but they don’t want to compromise on cutting content too. To have their cake and eat it too, they’re moving to Free Ad-Supported TV (FAST), where the value exchange is clear – watch a few commercials in exchange for the content you want. Tubi shattered […]
Behind the Walls: A Look at Streaming TV’s Closed Ecosystems
In the world of Streaming TV and Programmatic Media, “walled garden” is a popular buzzword that you may come across more than once. But what is it? What does it mean? What are the implications? This installment explains what a walled garden is and breaks down the three biggest challenges they create for advertisers. We […]
How Reporting & Attribution Works for Streaming TV
“But what about reporting and attribution?” It’s been the #1 question we’ve received since launching Streaming TV academy, so here it is. This lesson builds on everything we’ve covered so far to breakdown the 3 layers of measurement you must understand and one bonus layer that gets overlooked because it’s usually impossible to measure (until […]
Streaming vs. Search
“Not all ad impressions are created equal.” The value of an impression isn’t just about being seen; it’s about being seen by the right person, in the right place, at the right time. But did you know that the context of an ad can be more important than the ad itself? [FULL VIDEO LESSON AND […]
What is a ‘CPM’?
Learn all about the factors impacting your CPM in Streaming TV and programmatic advertising.
Streaming TV Academy
Academy Handouts 1) The 50/15 Rule Did you know that more than 50% of attention is spent watching shows, movies, and sports (or shorts) on Streaming TV? If you’re here, probably. But did you know that less than 15% of all ad spend has made it there? That’s your opportunity. Get the 11 minute lesson […]
