Streaming TV Academy
1) The 50/15 Rule Did you know that more than 50% of attention is spent watching shows, movies, and sports (or shorts) on Streaming TV? If you’re here, probably. But did you know that less than 15% of all ad spend has made it there? That’s your opportunity. Get the 11 minute lesson here or […]
What’s the missing link for measuring Streaming TV?
TL;DR What’s the matter with attribution? Why Last-Click Is Irrelevant For decades, marketers have relied on attribution models that give disproportionate credit to the last interaction before conversion. This approach has created significant blind spots, like: How does this create a ‘measurement vacuum’? This creates a compounding business problem: advertisers are flying blind, unable to […]
Streaming TV vs. Linear TV: The Infrastructure Shift
What is Linear TV? Linear TV is television the way it’s always been—programmed in advance, distributed via cable or satellite, and broadcast on a fixed schedule. Everyone sees the same content at the same time. Want to change the channel? Grab the remote. Want to advertise? Call the network rep. A staple of linear TV […]
Why the Economics of ‘Free’ Are Everything
In a world where attention drives revenue, “free” models like FAST and AVOD are experiencing remarkable growth. FAST’s Hours of Viewing surged 95% year-over-year, with ad-supported streaming now dominating the market. By 2025, CTV ad spend (including FAST and AVOD platforms) is projected to surpass linear TV, with FAST alone forecast to reach $42.6 billion—representing […]
What is a DSP? And what is the use case for the Amazon DSP?
What Is a DSP? A Demand-Side Platform (DSP) is an automated software solution that enables advertisers to buy digital ad inventory across multiple publishers and exchanges in real time. Think of it as the cockpit of a fighter jet for digital advertising – you set targeting parameters, budget, and upload your creative assets, then the […]
Streaming TV’s Hidden Impact on Search Traffic & Conversions
TL;DR Streaming TV (STV) is often cast as a top-of-funnel awareness tactic in automotive advertising, but what if streaming ads are quietly driving a big part of the entire customer journey? We’ve long suspected STV does more than spark interest—it drives intent and can capture demand. To prove it, we studied 9 randomly selected dealerships […]
What Is FAST? Free Ad-Supported Streaming TV Explained
FAST, which stands for Free Ad-Supported Streaming TV, is a model of streaming content where viewers can access content without a subscription fee, supported instead by ads. Key Features of FAST The Streaming Revolution Continues Streaming has fundamentally transformed how audiences consume content, now commanding 41% of total TV viewing time – a remarkable 15.2% […]
How Automotive OEMs Leverage First-Party Data with iCAN
How to Use Emails for Insight A domestic auto OEM wanted to squeeze more value from its first-party data (1PD) but didn’t know where to start. Like everyone, they were already spending a ton of money on media and had huge email lists—but they knew they were leaving money on the table and wanted to […]
YouTube’s Streaming TV Dominance: What It Means for CTV
YouTube is now the dominant force in streaming video, and its ascent is rewriting the rules of programmatic CTV advertising, AVOD monetization, and identity-based targeting. A new deep-dive from MoffettNathanson Research positions YouTube not just as a top content platform — but potentially the largest media company in the world by revenue as early as […]
How To Measure Streaming TV and Amazon Ads
Products Used Goals Approach Results What was the challenge? Force Marketing, a leading tech-enabled automotive advertising agency, recognized that Streaming TV is an essential part of the local car dealership’s digital marketing mix. Combining the power of grassroots and targeted efficiency, STV allows dealerships to be dynamic storytellers and offer personalized creative based on inventory […]
