Advertising Built Around You.

Cognition exists because businesses deserve marketing that listens. We started as Loon, grew into something bigger, and built a company around one idea: your goals come first.

Two Cognition teammates high-fiving in front of a green Cognition ring backdrop.

From Loon to Cognition

What started as Loon evolved into a company with a bigger vision, a deeper process, and more to offer our clients. Cognition represents that growth — four leaves, four commitments, one company that puts your business first.

Loon logo on a pale-blue panel — our original brand.

Our Mission

Cognition started as Loon, a small but focused streaming advertising company built on one idea: that businesses deserve marketing that actually works.

Over time, we grew. Our thinking got deeper, our process got sharper, and our results got better. We outgrew the name. So we changed it.

Cognition is not just a rebrand. It is a reflection of everything we learned about what businesses actually need from their marketing partner. Four leaves. Four commitments. One company that starts every conversation by listening.

Loon team posing together at their office in front of an astronaut painting.

Meet Our Team

  • Two members of the Cognition team smiling in a snowy downtown square.
    Four Cognition teammates gathered together at an airport pickup curb.
  • The Cognition team in their office, standing and seated under an astronaut artwork.
    Two members of the Cognition team in front of a sunlit waterfront window.